For a lot of businesses, marketing is one of the most challenging aspects. That being said, if you know the right techniques to use, you can avoid wasting time and money on ineffective marketing. The best marketing techniques are tried and true, and they do not promise a magical or instantaneous solution to your name recognition issues. If you are trying to build name recognition, you should give away items with your company logo, to all of your customers. With something to remember your company by, they are more likely to return to your business. Business cards and menus are not the way to go, though, because they are too easy to throw away, and they serve no additional purpose. Matchboxes, match books, and drink coasters are way less likely to be disposed of, as they have a clearly established use, not to mention the fact that they are collectible. The best company from which to order personalized matchboxes and drink coasters is Wagner Match. They use high-quality materials, and they perform excellent work, which is evident in the quality of their merchandise.
From a marketing standpoint, giving a way free merchandise, which features a company logo or name, is brilliant. It increases name recognition, and it does so without appearing sycophantic or manipulative. After all, gifts are generally accepted, on good terms. This is especially true if you are giving away items that people actually want and may even use. That being said, you are up against a wall, so to speak, insofar as you cannot spend too much money, on these materials, as you need to give them all away, for free. That is why custom match books, matchboxes, and drink coasters are such smart options, since they are not too costly, despite the fact that they are aesthetically pleasing and useful. Matchboxes, match books, and coasters are the perfect middle ground for those reasons. Though they are primarily comprised of thick cardboard, ink, and other inexpensive materials, these items have a clear purpose and use, and they are collectible, as long as they are high-quality and nice to look at. Matchboxes and match books are not quite as common as they once were, in part because smoking is not as common. Still, match books have, if anything, become even more collectible, simply because they are a novelty item, today.
Coasters are less likely to be kept in a pristine collection, and they are more likely to actually be used, by your customers. That being said, some people do collect coasters, which they do not use and keep mounted behind glass. Also, there is inevitably a large gray area, consisting of those who collect and use their custom drink coasters. If you run a bar, restaurant, or microbrewery, you should not hesitate to order some custom drink coasters. Your customers will love them, and they truly will increase the chances that they will return in the near future, particularly if you have multiple personalized drink coasters, to choose among.