Tonya had been a dancer her whole life, and even studied it as a minor in college. Her major was business, because she knew she wanted to start her own dance company after college, and her parents had instilled in her a love of education along with her love of dancing. She knew she needed a solid educational background in order to open a business, and she knew that by opening her own business she could hopefully make a living doing what she loved. The combination of business and dance made perfect sense to her, and one of her projects in business school was to create a mock company. She picked a dance studio, and put together a beautiful business proposal. Her professor gave her rave reviews, and suggested to her that if she were as good at dancing as she was at her business proposals, she would be able to combine business and dancing into a very successful career.
Upon graduation, Tonya taught dance lessons part time in the evenings and on weekends while she worked an office job to save up some money. After a year or so, she had enough of her own capital and decided to seek out a small business loan to provide the additional support to open her own studio. She had several clients who adored her and she knew she would be able to start with those people in her new studio. The loan was approved, and Tonya knew the perfect spot for her studio. She was able to get a lease signed pretty quickly, and was ready to open her studio. She would staff it herself until she could get enough clients that she would need to hire additional staff such as a receptionist. But she would do all of the teaching of classes and private lessons herself.
The one class in business school that Tonya did not do very well in was website development, but she had learned enough to know that she would need to hire a web design firm to help her out with that aspect of her studio. She knew she had the talent and drive to make it work, but she needed to get more clients in the door, and for that, she would need professionals with experience in social media strategies and web development. After a good amount of research, Tonya decided to hire a local Salt Lake web design company that would be able to help her with both a website for her studio as well as an online marketing campaign.
Tonya has been in business for about six months now, and her client base is growing fast. She will need to hire additional staff soon, including other teachers. Her group classes are completely full, and she has a whole portfolio of private lessons that cover her overhead by themselves. If the online marketing strategy continues to do as well as it has, she is going to have to have several full time staff members within the year.