Conferences, conventions, trade show exhibits and other events increase a business’s opportunity to make new connections. InterGlobal Exhibits (IGE) has been in the business for almost two decades now which specializes in trade show displays, trade show booths and trade show exhibits. IGE’s custom trade show exhibit designs are famous for their professional designs, originality and outstanding functionality. It’s very important to design a trade show display that truly stands out. Even with a tight budget, you can produce an effective trade show display with these simple tips in mind:
Design with a reason. Make out what you want your trade show exhibit to attain and then design a sample space that holds up your objectives. You want people to sit down and have a fruitful conversation with you? You can integrate an inviting area for meetings. Trying to showcase your capabilities? Have a space for hands-on engagement. The IGE designers understand the need to have a meaningful brand experience. With the budget in mind, IGE integrate the right materials and forms to achieve your design.
Prioritize your message. Focus on the main factor that you want your attendees to remember instead of having to fit all the details of your service or product in your trade show booth. Think of your trade show display can start a conversation. Build the notion of demand into your trade show displays. Make the right first impression - people can read attitude. Make your trade show booth that makes attendees feel welcome and comfortable.
Optimize visual impact. Strong graphic design is a fundamental part of every good trade show display. The element of your design should be simple and big enough to make sense from a certain distance, with words at a minimum that express the real meaning of your brand. IGE functions to communicate your brand and message to the targeted audience groups. IGE works with you to create a trade show exhibit that engages and impresses the attendees.
Stand up to stand out. IGE creates every trade show exhibit to match the design. With careful attention to the budget and location, IGE integrates conventional materials like laminates, woods, faux ceilings and lightweight items to deliver the objective design of the exhibit.
Make use of the new technology. Putting up built-in screen adds a sense of updated technology and it gives dynamic display options in your trade show booth. The use of social media during an event is a very effective tool to generate attention and interest to the people which extends the experience beyond the actual trade show exhibit.
Give something to the attendees. On top of marketing materials, it is useful to have something that invites attendees to visiting your trade show booth. May it be a small promotional item, refreshments or light snacks, ensure that you’re also giving something that is relevant and memorable to your brand. Encourage visitors to want to spend time with you. Make it easy for trade show booth visitors to get information and that you have plenty of promotional literature on hand. Have a raffle to generate interest.